[与音乐业务保持节奏]-流媒体服务之外的音乐发现:采访Linkfire的Carlo Biagioni

With the rise of streaming and fast adoption among consumers, the demand for new music is greater than ever before. Every second a new song is uploaded to a streaming service, 为了帮助粉丝发现新歌和新艺人，公司投入了数百万美元. Discovery happens not only on the streaming platforms, but also across social networks, websites, blogs, and apps—basically wherever fans engage around music. In this chat with Carlo Biagioni, Head of Channel Partnerships for Linkfire, bwin8网址将讨论一些行业趋势和创新策略，让粉丝们在流媒体服务之外发现更多音乐.

Music Biz: In what ways do smart linking solutions aid music discovery, and how does that fit into Linkfire’s vision?

Carlo Biagioni: Our vision is to empower music and entertainment discovery everywhere. It may sound broad, 但这种发现已经出现在许多不同的平台上, apps, and websites, and we see it as a gigantic opportunity. Our value proposition remains the same: Provide consumers with a fast, safe, and relevant path to new releases, videos, merchandise, tickets, and more.

为了更好地理解这一点，bwin8网址假设一个粉丝在Snapchat上点击了“倾听”提示. Linkfire允许粉丝在他们喜欢的流媒体平台上听完整首歌，从而增强了他们的体验, such as Apple Music, Spotify, or Amazon Music. 这只是bwin8网址不断发展的平台和发行商网站的一个例子，bwin8网址可以帮助他们提供最好的粉丝体验.

Music Biz:有很多平台可以让粉丝和消费者与他们喜欢的艺术家和音乐互动. 对于需要“一刀切”的定制链接解决方案，需要考虑哪些设计因素??

CB: Relevance, convenience, and simplicity are key. Our world is becoming more complex by the day. More services, more content, more things now want our attention. As a result, our “BS filters” have improved greatly, but our attention span has reversely decreased dramatically.

When a consumer interacts with a Linkfire link, button, or widget, bwin8网址提供闪电般的速度和相关的建议，以进一步消费或参与内容. 这是非常重要的，因为否则消费者就会转向下一个东西. 

Music Biz: Some of the more niche integrations we’ve seen, particularly from Linkfire, are those on music-adjacent portals—e.g., lyric websites, music tablature portals, and the like. 有没有其他成功的合作伙伴是别人想不到的?

CB: 最近，bwin8网址开始通过与Snapchat的合作，赋予更多的音乐发现能力, Twitch, and a range of publisher websites. We’re also constantly looking to grow our partner network, whether it’s apps, websites, or platforms, as long as there’s music or entertainment discovery taking place.

No matter what kind of partnership it is, 这个游戏的名字是一样的:帮助粉丝找到他们想要的东西, quickly and conveniently. bwin8网址聚焦于消费者经历的发现过程，以了解bwin8网址的解决方案如何帮助完成旅程的最后一步——消费或购买的路径. 请关注即将bwin地址bwin8网址网络的一些行业领先平台的公告.

Music Biz:过去十年黑胶唱片销量的复苏向bwin8网址表明，许多粉丝仍然希望以实体形式消费新发行的唱片. 像Linkfire这样的平台如何支持实体音乐产品的业务?

CB: 粉丝和内容之间的关系从未像今天这样令人兴奋. The consumption options are evolving constantly, and we believe the winning strategy is one that embraces them all.

Physical music products have their own set of integrations on Linkfire. bwin8网址使它很容易链接到一个特殊版本的乙烯基打印，因为bwin8网址做了一个流媒体提供商. We have excellent partners such as Merchbar, EMP, and Flight 13, and we also support artists’ direct-to-fan online stores.

Listing all the options is only half the job, though; presenting the right one in the right moment to the right fan is the hard problem to solve, and that’s what we’re investing in at Linkfire. bwin8网址的算法可以识别实体产品最有可能被销售的环境, and our engagement assets (landing pages, buttons, widgets, etc.)通过丰富和吸引人的用户体验提供了许多方法来展示这些产品.

Vinyl editions are often the most creative expression of the artist’s vision behind a release; they really help build an emotional connection between the fan and the content. bwin8网址希望尽自己的一份力量，为他们提供他们应得的数字空间，因为粉丝们喜欢他们.

Music Biz:你从你的合作伙伴或音乐迷那里收到过bwin地址Linkfire多年来技术发展的反馈吗?

CB: Absolutely! 就像其他科技公司一样，bwin8网址在产品开发中使用了大量的数据. We test concepts and gather feedback every day.

如果没有bwin8网址的客户和合作伙伴，Linkfire的产品将不会像现在这样强大. From the very beginning, bwin8网址有幸为各大唱片公司最杰出、最成功的数字营销团队服务, 以及最聪明、最大胆的独立艺术家. These people know what they need, bwin8网址在这里倾听他们的声音，用最好的工具帮助他们取得成功.

在理解音乐迷的反馈时，bwin8网址求助于大数据分析. Billions of fans interact with our products every year, 因此，能够深入研究数据集并理解什么输入与什么输出相关联是Linkfire的法宝. 它让bwin8网址能够在趋势变化和市场变化中充满信心地创新.

Music Biz:随着科技让世界变得更加紧密相连, how do you see the role of platforms like Linkfire in the near future?

CB: I think a platform like Linkfire has the potential to be the technology that connects this industry. 该公司成立于2014年，旨在解决复杂和碎片化的音乐领域, from discovery to consumption. 在不久的将来，Linkfire将继续专注于改进和扩展bwin8网址的解决方案.

As we talked about earlier, 这些年来，bwin8网址的集体平均注意力持续时间一直在稳步下降. So to have any shot of getting your message across nowadays, 它需要与上下文相关——这正是bwin8网址Linkfire所关注的. 人们对像bwin8网址这样的技术的需求日益增长，以促进一条超级快速和定制的消费之路. 

You can read past “Keeping Tempo” articles via the portal linked here. And, 请继续关注bwin8网址来自各行业的成员和合作伙伴的更有见地的讨论!