研究
音乐商务从bwin8网址的成员收集和委托深入的研究报告, 媒体和整个行业. Our research services also include a daily email feed that compiles industry-wide studies, 消费者行为分析, 〇趋势分析 点击这里注册 为bwin8网址的每日电子邮件提要.
注意: Music Biz members are free to access all past industry research posted on our website. Non-members who request access to research items will be contacted by a Music Biz team member with more in格式ion about the Association.
2019年10月25日- Audiomonitor 2019:扩展-演示幻灯片
AudienceNet’s Audiomonitor 2019 provides insight into the latest music consumption trends, 包括花在倾听上的时间, 所使用的设备和格式, 发现和内容首选项. 今年, AudienceNet will be expanding the scope of Audiomonitor to explore additional areas of interest for the industry. 世界音乐将被更详细地介绍, 当bwin8网址调查不同国家对音乐的兴趣和参与时, 和非英语语言. 观众网也将增加新的主题领域, 比如音乐对消费者心理健康的(积极)影响, 以及音乐和游戏之间的关系. 这个演讲, 这是AudienceNet研究主管Sania Haq在音乐商务网络研讨会上展示的, 提供Audiomonitor 2019(美国)的关键见解概述.
2018年12月21日——按音乐类型分类的消费:不同的粉丝是如何消费音乐的
乐迷的品味也在不断多样化, it is becoming increasingly difficult to group consumers by their favorite genres. How can marketers analyze such diverse audiences to create actionable insights to inform tailored marketing messages? 这是他们2018年9月报告的补充, “Audiomonitor 2018:整体音乐聆听景观,“AudienceNet识别不同的音乐迷, 测量他们的音乐听力, 消费和发现行为, in an attempt to create a more detailed picture of how different fans consume their favorite music.
2018年9月14日-音乐消费:整体景观2018
现在已经是第三年了, “Music Consumption: The Overall Landscape” provides a democratic measure of all audio consumption in the United States in a report prepared by Music Biz research partner AudienceNet. 这份报告 investigates audiences and tracks their behaviors across a range of topics, 包括音乐发现和消费, 支付的吸收, usage and perceptions of music 流媒体 services and the role of playlisting in music discovery. 它是, 因此, 对于任何从事音乐行业的公司或个人来说，这是一个非常宝贵的工具, 以及整个创意产业. 今年的报告还对智能音箱进行了全新的调查, 测量他们的采用率, 对音乐消费的使用和总体影响.
2017年11月16日——现场音乐消费者:他们是谁?
谁是现场音乐与会者?” top-line report shows that concert tickets drive higher spending than any other music-related product examined in the survey, with 84% of concert-goers spending over $40 on tickets and 54% of those spending over $100. Similarly, 73% of festival attendees spent at least $40 on tickets and 42% of those spent over $100. 除了, live music fans are willing to travel long distances to see their favorite performers or attend festivals, 40%的购票者说他们会旅行超过1,一场演出要走000英里，节日要走50%. 总体而言，17%的美国人.S. 人口在过去六个月里买了一张音乐会门票, 而7%的人在同一时间段购买了音乐节的门票. 年轻的受访者更有可能参加这两种情况.
2017年9月14日-音乐消费:整体景观2017
As new ways of listening start to fuel an economic recovery for the music industry, 它们也在重塑听众发现和消费音乐的方式, ,反过来, 这影响了音乐产业的运作方式. 作为一个结果, 都在音乐中工作, 无论是管理方面, 出版, 广播或零售, 必须跟踪消费者音频消费的不断变化吗, 了解这些变化将如何影响整个行业, 并利用这些知识继续适应. 这份报告, 《bwin8网址》, 由AudienceNet/LOOP制作，现已进入第二年, 它概括了美国音频消费的民主衡量标准, and sees a statistically and demographically representative sample of the 16+ population answer a set questions about their listening and music consumption habits. 这将导致健壮的配置文件, 在人口统计和心理统计方面, 所有格式的侦听器, 平台和设备, 并探讨其变化对音乐消费的意义. 它是, 因此, 一个无价的工具，为任何公司或个人操作电台或音乐, 以及整个创意产业.
2016年11月7日- Topliner系列:车内聆听
传统的地面广播, 多年来，它一直是汽车音乐的主要提供商, 仍然统治着听众的宝座. 它是, 然而, seeing its grip loosening with the advent of satellite 广播 (Sirius XM) and music 流媒体 services such as Pandora becoming increasingly available in ‘connected-cars’ – those equipped with 4G wireless broadband technology. 重要的是, understanding the current in-car listener is crucial when predicting how their listening behavior may change in years to come. 这个报告, 由许多在线人士编译(LOOP), 这些侦听器配置文件, and looks at their current habits alongside their perceptions of developing technology, 比如车内bwin8网址和车内移动连接.
2016年10月20日- Topliner系列:音乐礼物
送礼一直是推动销售的一个重要因素, 尤其是在最繁忙的销售季节到来之前, 圣诞节. But the transition to digital has presented the industry with a challenge in how to migrate the gifting of physical products into the digital equivalents. 这个报告 由许多在线人士编译(LOOP) presents a detailed overview of the music gift market, 按消费者人口统计数据细分, 格式, 及其他音乐相关产品, quantifying and comparing the relative size of each gifting product and detailed profiles of gifters and recipients for each.
2016年9月22日-音乐消费景观
今天, 消费者可以听任何他们想听的音乐, 在任何时候, 在任何地方，以任何形式, 是否可以下载, 广播, 流媒体, cd或黑胶唱片, 重要的是, 这种特权比以前便宜多了, 如果要花点钱的话. 最重要的是, the free reign that consumers have over how they access and consume music means that the 广播 and music industries are totally consumer driven – no one but the audience dictates what music is popular and successful. 作为一个结果, 音乐管理中的每个人, 出版, broadcasting and 流媒体 must keep their finger on the pulse of the constant changes in consumer audio consumption, 以及它们对整个行业的影响. 这份报告, 《bwin8网址》 由许多在线人士编译(LOOP), 它概括了美国音频消费的民主衡量标准, and saw a statistically and demographically representative sample of the 15+ US population answer a set of general questions about listening habits. These ranged from share of ear between 广播 to online sources; to device preferences and piracy behavior; to more detailed questions about playlist use; lean forward / lean back selection; music sharing habits; attitude to pricing; exclusive and hi-res audio and much more. 作为一个结果, 它揭示了音乐消费的整体格局, 它是如何变化的, 以及这些变化将如何重塑音乐产业的宏观环境. 它是, 因此, 一个无价的工具，为任何公司或个人操作电台或音乐, 以及整个创意产业.
2016年8月2日——音乐流派:歌迷消费音乐的差异
如今许多音乐消费者, 特别是年轻一代, are genre agnostic – with better access to a wide range of music than ever before they aren’t limited to what they want to listen to, 以及社会认同(i.e. 是朋克、哥特等.)对音乐的限制越来越少. 例如, 今天, a punk only listening to punk music and nothing else is becoming increasingly less prevalent. 如今的“酷”更多的是发现最新的东西, 最伟大和最有趣的新音乐, 不管是什么类型，什么时代, 并与朋友分享, 才能和你分享. 因为消费者很难按类型划分, 分析音乐爱好者, and creating reliable actionable insights that inform advertising imagery and messaging becomes difficult – how do you identify and market to an audience with such diverse tastes and interests? 这个报告, 由许多在线人士编译(LOOP), 首先识别不同的音乐迷, 然后测量他们在听音乐时的行为, spending and discovery – helping to build a bigger and more detailed picture of how different fans consume music.
2016年7月12日——音乐与千禧一代
千禧一代是音乐产业的未来, with this generation exhibiting next generation digital native behavior and making the transition from dependent digital natives to young professionals with disposable income. 他们对bwin8网址的偏爱, 特别是, 这标志着新一代在线音乐消费者的到来. 对于这一代, 音乐是一种体验, an omnipresent soundtrack to their daily lives and interactive social environments. This has resulted in the way they consume music shifting away from traditional methods, all of which have been detailed in this report – alongside analysis of how these shifts in music and media may reshape the listening landscape, 整个创意产业也是如此.
