Let's Talk Physical
Let's Talk Physical
During our first-ever “Let’s Talk Physical” event, we’ll check in with members of Music Biz’s Physical Business Action Community and leaders in the physical music space to share how stores, wholesalers and labels have worked together to overcome the challenges of 2020. We’ll also discuss plans to leverage successful strategies and unique product offerings in the coming year to continue offering consumers the physical music products they crave!
2 – 2:10 PM ET
Music Biz Welcome
Speakers
2:10 – 2:45 PM ET
State of the Physical Business
Presenter
2:45 – 3:00 PM ET
Success Story #1: Building Innovative, Creative and Flexible Partnerships
Speaker
3:00 – 3:50 PM ET
Servicing Super Fans: A Showcase of Packaging Successes
They are limited edition, one-of-a-kind. They are boxed sets, colored vinyl, commemorative photo books. They cross genres and eras. They excite collectors and die-hard fans alike. 2020 gave us a treasure trove of collections that will go down in the history books as some of the best packaging of the times. Join us as we highlight some of the strategies behind these packages and take a look at what may be in store for the future.
Moderator
Speakers
3:50 – 4:05 PM ET
Success Story #2: 15 Minutes With Urban Outfitters’ Becky Wilson
In 2020, this lifestyle retailer celebrated 50 years of connecting with customers through unique products and engaging store design. Becky Wilson, Urban Outfitters’ Sr. Buyer Music + Books + Trend Tech, will share the history and logic behind introducing vinyl and even cassettes to its customers in recent years and some insights on how the retailer continues to maintain a stronghold on the highly desirable Gen Zers.
Interviewer
Interviewee
4:05 – 4:55 PM ET
KPop & Hip-Hop: The Opportunities Don’t Stop
What do two seemingly unrelated music genres have in common? The kids love them! Some physical retailers report that in December 2020, KPop cds accounted for more than 60% of their in-store sales and Hip-Hop albums accounted for more than a third of vinyl sales, despite them not having adequate stock. The fact is that KPop and Hip-Hop have stirred up a fervor that presents a great opportunity for independent record stores to reconnect with younger music fans and reclaim their role as cultural centers while creating customers for life. Join us as we learn more about the KPop and Hip-Hop communities — which are more widespread than you’d think — and highlight two companies whose recent releases in these genres showcase why retailers, wholesalers and record stores must work together to keep the (physical) music playing!
Moderator
Speakers
4:55 – 5 PM ET
Closing Comments